There are different reasons why people come to us.
Some of them are seeking a better job, a better career, and hence want to increase their brand value.
Some others are seeking a positive appraisal, and hence wish to get certified through us so that they can show their HR and bosses what they are capable of.
There are many others who are seeking knowledge- learning that can help them do their jobs better.
Today, we released a series of multiple, minimalist creatives that directly speak to the inner desires of a person. So, if someone wants to explore us for their personal brand value, we try and show them this creative, so that they get excited enough to go ahead and register with us.
Not sure if this simplistic design process is working, but let’s see, will update this section after a while.